Pink Heart Campaign in collaboration with Guardian and Unilever

Petaling Jaya, 8 March 2011 – To mark this year’s International Women’s Day, Women’s Aid Organisation (WAO), in collaboration with Unilever and Guardian, held a festive celebration and launched the Pink Heart Campaign, which will provide vital funds to help the work of WAO in protecting and empowering women.

By purchasing RM 20.00 of participating Unilever brands (Rexona, Rexona Teens, Dove, Sunsilk, Lux, Vaseline, Lifebuoy), Guardian patrons will be able to purchase the exclusive Pink Heart Campaign at RM 1.00. Unilever will then match every RM 1.00 with another RM 1.00 and donate it to WAO. Apart from that, patrons can also purchase the keychain at RM 9.90 and the full retail value will go back to WAO.

So do come and support WAO through this campaign anytime from now till April 30th 2011! Available at all Guardian stores.

Published on March 08, 2011